Digital Marketing Course, Fees, Admission, Duration, Institutes, Career, Scope, and Jobs

What is Digital Marketing?

The way of promoting products or brands via one or more forms of electronic media is known as Digital Marketing. While traditional marketing is different from this. In Digital Marketing Course, we learn to use many channels and latest techniques that enable an organization to examine marketing movements and understand what is working and what isn’t – typically in real-time.

According to a survey, the number of internet users in India will exceed 564 million by the end of 2025. So, with the expansion of digital marketing in India, the demand for skilled digital marketing professionals is also rising which is fulfilled by some of the Best Digital Marketing Institutes in India.

Even, nowadays many students, graduates, and young professionals desire to get jobs in digital marketing because it reflects an immense projected growth potential.

Growth of Digital Marketing in India

There is a number of companies and organization offers several Digital Marketing courses in India. Aspirants can grab knowledge in the digital marketing field. Any Students, graduates, working professionals, senior executives can pursue a Digital Marketing training course. The basic objective of such training programs is to provide basic Digital Marketing knowledge and enhance their skills.

It is not necessary that you join classroom coaching, you can also learn Digital Marketing online for free. Several blog posts, PDF files, guides, articles, and video lectures are uploaded on the websites so you can join them any time anywhere.  Some top-notch specialization of DM programs is like SEO, SEM, Social Media Marketing, Analytics, and Data Mining, etc.

Why Need Digital Marketing Course?

We know that the world is rapidly moving from traditional business to digital business. The reason to use of digital is that the digital modes of communication and marketing are more adaptable, quicker, quantifiable and result-driven. The benefits of Digital Marketing Course are applicable to both marketers as well as customers. Digital Marketing conversions rank higher than other modes of marketing and communications.

Criteria aspirants should use for evaluating social media and digital marketing courses

Candidates should consider some points before opting for a digital marketing course online or offline:

• Certification
• Course Curriculum & Faculty Expertise
• Reviews and recommendations
• Placements

Who can opt for Digital Marketing Course?

There are no specific eligibility criteria for the Digital Marketing Courses. If anyone is interested to learn new internet technologies then they can pursue DM courses. No minimum qualification is required for these courses, anyone can join with basic internet knowledge.

The Digital Marketing Course is especially beneficial to:

• Digital Marketers
• Businessmen
• Folks involved in startups
• IT Professionals
• Professionals (Marketing, Sales, PR, Advertising, New Media, etc)
• Students

Digital Marketing Courses in India

Those candidates who have a Bachelor’s Degree course related to Digital Marketing can pursue a BBA Digital Marketing course. This is a management course that also focuses on the field of Digital Marketing. Apart from this, there are also several websites and training institutes in India that are offering Digital Marketing training courses (online as well as offline mode).

Digital Marketing course formats offered by websites and institutes in India:

• Certification courses (UG and PG)
• Professional Diploma courses (UG and PG)
• Bachelor’s Degree courses
• Master’s Degree courses

S. No	Course Name	For Whom
Certification Courses
1	Certified Digital Marketing Master course	For PG degree holders
2	Certification Program in Digital Marketing	For both UG and PG degree holders
3	Online Marketing and Certification Training	For both UG and PG degree holders
4	Certification Program in Individual Modules (like  Data Mining, Analytics, SEO, SEM, SMM, E-Mail Marketing, etc)	For both UG and PG degree holders
Diploma Courses
1	Professional Diploma in Digital Marketing	For both UG and PG degree holders
2	Professional Diploma in SEM (Search Engine Marketing	For both UG and PG degree holders
3	Professional Diploma in SMM (Social Media Marketing)	For both UG and PG degree holders
Bachelor’s Degree Courses
1	BBA in Digital Marketing	For UG degree holders
Master’s Degree Courses
2	MBA in Digital Marketing	For PG degree holders

Digital Marketing Tactics

SEO:

SEO is a technology that is very useful in optimizing your online content at the top rank on search engines. During SEO, you will be practising with blog posts and articles, infographics, web 2.0 and social media content. When it comes to SEO-proof content, many factors affect your content to increase the rank such as-

• Domain Authority
• Keywords
• Relevancy and Context
• Number of Inbound and Outbound links
• Site Speed
• Length of your content

Content Marketing:

It is a type of marketing that is responsible for the creation and sharing of online material (such as videos, blogs, and social media posts). The purpose of content marketing is to create interest among customers by generating brand awareness, traffic growth, and lead generation.

Social Media Marketing:

It is a type of marketing that promotes online content and other materials through social media. Several social media are available such as -

• Instagram.
• Snapchat.
• Pinterest.
• Google+.
• Facebook.
• Twitter.
• LinkedIn.

Other Digital Marketing Tactics are-

• Pay-Per-Click (PPC)
• Affiliate Marketing
• Native Advertising
• Marketing Automation
• Email Marketing
• Online PR
• Inbound Marketing

Online and Offline learning:

Various reputed educational institutions such as Manipal Global Education Services and NIIT conduct regular classroom lectures and training sessions. There are conducted both online and offline classes. Online learning methods are much more flexible. It is suitable for working professionals. Those candidates who want to earn classroom learning then should go for offline learning mode. 

Duration:

Duration of Digital marketing may depend on the type of learning methods and institutions. But in general, the duration of those types of courses goes up to 3-12 months depending upon the nature of the course.

Fees:

Fees structure for digital courses may vary from one institute to another. But in general standard websites’ / institutes’ fees range from 25K-50K INR.

Basic syllabus of Digital Marketing courses.

Here we have given a list of basic Digital Marketing subjects which are studied during the DM course includes –

➣ Basics of Digital Marketing

➣ Digital Design and Communication

➣ Internet Technologies

➣ SEO

➣ Social Media Marketing

➣ Advertising

➣ Data Analytics

➣ Data Mining

➣ Web Design and Development

➣ Content Marketing

➣ Affiliate Marketing

➣ Website and UI Optimization

➣ Lead Generation & E-Mail Marketing

➣ Mobile Marketing

➣ Project Management

➣ Business Laws and Ethics

➣ Digital Media Laws

Top websites and institutes offering these courses

There are numerous popular websites and institutes offering Digital Marketing courses in India are –

S. No	Colleges or website name	Address and Web address
1.	Quibus Trainings	46, First Floor, Mukta Nand Nagar, Gopalpura, Jaipur – 302018 Rajasthan (India) (https://www.quibustrainings.com/)
2.	Internet and Mobile Research Institute [IMRI]	https://imri.in
3.	All Indian Management Association [AIMA]	14, Lodhi Rd, Gokalpuri, Institutional Area, Lodi Colony, New Delhi, Delhi 110003
4.	Learning Catalyst	Learning Catalyst Sun Vision Classic building B-Wing 401 (4th Floor) Opposite to Kotak Mahindra Bank, Hanuman Rd, Vile Parle East, Mumbai, 400057
5.	EduPristine	EduPristine (Training centre in New Delhi) 1st & 3rd Floor, Regal Cinema Complex, Connaught Cir, Hanuman Road Area, Connaught Place, New Delhi, Delhi 110001
6.	Digital Vidya	Digital Vidya, Delhi 1001, 10th Floor, Tower-1, Pearls Omaxe Building, Netaji Subhash Place, Pitampura New Delhi – 110034
7.	National Institute of Information Technology [NIIT]	85, Sector 32, Institutional Area, Gurgaon, Haryana 122001, India
8.	EduKart	www.edukart.com
9.	Simplilearn	Head Office: Simplilearn Americas, Inc. 801 Corporate Center Dr Suite 138 Raleigh, NC 27607

Career prospects:

If anyone has expertise in digital marketing, then they can work on many job profiles available in front of digital marketing professionals -

• Digital Marketing Strategist
• Digital Marketing Consultant
• Social Media Manager
• Data Analytics Professional
• Web Designer
• SEO Manager/Professional
• Project Manager
• Digital Business Marketer
• Content Marketer/Manager
• Customer Care Executive
• Freelancer
• Entrepreneur

Job Areas After Digital Marketing Course:

Aspirants who are expertise in Digital Marketing, they can find a job in the following working areas listed below –

• Data Analytics Agencies
• Internet Technology Businesses
• Social Media Marketing Agencies
• Online News Portals, Magazines, and Similar Publications
• Digital Marketing Agencies
• Digital Marketing Department of MNCs and Companies
• Startups